Britain to launch glossy ads to win Pakistanis over to the West On Feb 10 2009, The English newspaper The Guardian revealed that Prominent British Muslims were being recruited to star in a UK government-backed advertising campaign aimed at preventing people in Pakistan from engaging in extremist activity, the Guardian has learned. The three-month public relations offensive, called I Am the West, consists of television commercials and high-profile events in regions such as Peshawar and Mirpur. It is being funded by the Foreign Office which is paying up to £400,000 for a pilot project. The campaign has four key aims: to ensure Pakistanis realise the west is not "anti-Islamic", that British society is not "anti-Islam", to demonstrate the extent to which Muslims are integrated into British society and to stimulate and facilitate "constructive debate" on the compatibility of liberal and Muslim values. If the West really wants to show that it is not against Isla...
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